I had a conversation recently with one of my clients about user experience (also referred to as UX). One of the suggestions I made was to combine multiple web pages into one, assuming that each web page has an over-arching ‘theme’.
This may sound counter-intuitive – after all, you want to keep the information on each page informative yet concise – but if you have a lot of content, it can work really well.
Use a ‘scroll to ID’ plugin to break up the content
If your web page has big chunks of specific content, you can create a ‘mini menu’ at the top of that page with links to different sections of the same page. The UX can be enhanced too, by using a ‘scroll to ID’ plugin such as Page scroll to id.
This plugin adds a nice feature to your web pages, creating a smooth scrolling effect when a link is clicked. Check out an example below.
This is a mini-menu:
Link One | Link Two | Link Three
If you click on the ‘Link One’ link above, see what happens (hint: you should be taken to a piece of content further down this page).
Ah, you made it then…
The nice smooth scroll should have brought you to here. So, by using a page-specific menu and adding links to separate parts of the same page, you can then easily combine multiple pages into one page.
This also aids SEO, because whilst the web page contains different elements, the over-arching theme will serve to aid search engine crawlers in indexing that page.
As a result, you also improve UX because instead of your site visitor having to navigate through 2 or 3 pages, the related information they are searching for can be found on one page.