Everyone has heard of blogging, right? But if you run a small one-man-band type of business (say a proofreader or builder), do you really need to have a blog on your website?
The answer is a definite yes. In this blog post I’ll explain the advantages that blogging has, not only for SEO but for your business authority. But first of all… do you know what a blog is?
What is a blog?
Blogging can be traced back to circa 1997 (source Wikipedia). The word blog is short for ‘web log’. A blog is made up of a series of ‘blog posts’, pieces of content that are written about a particular subject (eg this blog post is about blogging).
Each blog post carries with it a date that it was published and it is also categorised into subject categories and / or tags. Sorting blog posts this way enables a visitor to your site to easily locate and consume content relating to a specific category.
On your website, the blog will usually feature snippets of each post, ordered in chronological order with the latest post appearing at the top. You can see what I mean by visiting ‘My Blog‘.
The SEO advantages of blogging
Let’s consider your business website and the content that is on it. Without a blog, your site would consist of static pages; individual pages containing specific, static content (such as your services, or an about page).
This content, because it is static, is unlikely to change that much. As a result, search engines won’t know whether your site is being regularly updated. You are also limiting the content on your site to that which is on your static pages.
Blogging allows you to create new content which is then indexed by search engines, increasing the chances of your website appearing in search results.
Furthermore, because your site content grows with each new blog post, you increase the knowledge and expertise that your business portrays in your industry.
Increasing your authority through blogging
Static pages contain static pieces of information that do not allow you to prove the extensive knowledge that you have in your industry.
Blogging allows you to display your knowledge and expertise through the articles that you publish on your blog.
You are also building a following as visitors consume your content and come to expect more. which brings me onto the subject of how often you should be blogging.
How often should you blog?
The frequency of blogging is subjective. Prolific writers (such as Chris Lema) write blog posts daily. But how often you blog is really up to you; it will depend on various factors, such as how busy your work is or how you perceive your writing ability to be.
I try to blog at least once a week, though if I have more to say it could be 3 or 4 times weekly.
Wrapping things up
I hope this post has proved how much of an asset blogging can be, not just for the SEO aspect of your website, but for your business as a whole.
If you need any help creating a blog for your website, contact me for a no-obligation chat about how I can help you.