Many businesses think that once a website is launched, there’s no more work to be done. But in reality, hitting the big red ‘launch’ button is really just the start of your journey.
What should you be doing once your website is launched?
Launching a new website is great – but if nobody knows about it, then getting traffic to your site will be an uphill struggle. To make it easier, follow these steps and you’ll have a better chance of getting early traffic to your website.
Tell your employees that your website has launched
If you employ staff, tell them that your new (or designed) website has gone live. Ask them to post about it on their social media profiles, tell their friends and family. It may not mean a great deal to them, but you never know whether a friend of a friend may be interested.
Flood social media with the news of your website launch
Post about your new website on ALL of your social media channels. Let your followers and connections know about your new site – maybe even include a shout out to the agency or designer who built it for you. This is perhaps the most important thing to do once your website has launched.
Ensure your stationery is updated with your website details
Update all of your business stationery with details of your website. This could be business cards, invoices and letterhead stationery, brochures or other marketing materials.
Update your social media profiles
Most social media channel profiles include fields to display your website; make sure you update each of your profiles so that your new website is visible to existing and potential connections.
Create a content creation plan
Keeping your website fresh with new content is key to SEO success and to keep your site visitors engaged. You should create a schedule of new content to be added to your website blog over the coming months
To sum up then, once you launch your website, keep in mind that this is just the start of your website ownership journey. Following the above steps will give you the best chance of driving early traffic to your website.
- Tell your employees about the launch;
- Flood social media with details of your new website;
- Update your stationery with your new website details;
- Update your social media profiles to include your website; and
- Create a content creation plan to add new content to your site
Do these things and your website will have the best start to its life.